Introduction of New Schock-Houzer® Granite Sinks Sets New Standard

Apr 12, 2011

Hamilton, NJ, Apr. 2011– As part of their recent strategic partnership with famed German granite sink manufacturer Schock GmbH®, Houzer® has introduced a new chapter to their luxury stainless steel sink offerings.

This new line of premium granite sinks combines elegant motifs with strength and endurance. The captivating series boasts an extensive inventory of exceptionally graceful and finely crafted sinks created with patented German-engineered materials. Of the nearly 2 million granite sinks produced annually, 75% are manufactured using the Schock patented method.

Houzer boasts a complete repertoire of kitchen and lavatory sinks available in a wide range of options, including: drop-in and undermount, above-counter vessels, kitchen models, and even sculpted, hammered soaking tubs. The Schock-Houzer line adds depth to the existing Houzer line of industry leading sinks and accessories.

Currently, Houzer offers the only comprehensive line of premium stainless steel sinks in the industry, along with a full line of antique copper and pewter designer sinks, and now the newest addition— luxury granite sinks. “Our Wholesale Distributors benefit greatly from this type of single-source platform,” said Ken Fey, VP and COO of Houzer. “They get superior products at great prices, while realizing freight savings and increased efficiencies by having Houzer, Hammerwerks and Schock-Houzer sinks available on a single purchase order.”

The recently unveiled line of Schock-Houzer CRISTALITE+® and CRISTADUR® granite sinks combine durability and exquisite design with proprietary breakthrough materials that redefine the entire category of granite sinks. The “Color Your Life” series is manufactured using a patented mix of micro-refined particles 3 times harder than natural granite, and provides a high silky sheen and durability that cannot be maintained in natural granite over time.

About Houzer, Inc.
For over three decades, Houzer has been recognized as a leading manufacturer of premium-quality, stainless steel sinks that have infused new life into millions of kitchens around the world. Their gracefully styled and durable stainless steel and luxury granite sinks and sink accessories, offer outstanding value and are available at Home Depot, and through distributors throughout the U.S. The Houzer brand embodies a deep commitment to state-of-the-art technology, exclusive innovations and elegant designs that offer a unique combination of strength and style.

To learn more about Houzer and view the new Schock-Houzer line, visit